The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM. Are you thinking about becoming your own boss? Our Starting a Business Course covers all areas that are involved in starting your own business. This class will cover important tools and resources a business owner needs to establish a solid foundation during its early formative years. Often, new business owners ''don't know what they don't know''. This class will equip you to be able to ask all the right questions as you are planning and forming your brand new business.
Course Outline
Getting Started
Is your Business Idea Feasible?
Financing Your Business
Building Your Team
Operating Your Business Legally
Putting it all Together
Learner Outcomes
Detailed understanding of how to determine the feasibility of your business idea or framework using market research and competitive analysis
Basic knowledge of how to estimate start-up expenses for your business and overview of options for start-up financing, and requirements to pursue financing options
Ability to differentiate between different legal structure options for business formation
Overview of important individuals to include on your team when making plans and executing business formation This course explores the key factors that retail buyers consider when evaluating Consumer Packaged Goods (CPG), Wellness, and Beauty brands. Understanding what makes a brand stand out and attract buyers is crucial in the competitive retail industry. This class will provide insights into what retail buyers are looking for, from the brand's product innovation and market positioning to its financial performance and management team. By the end of this course, you will have a comprehensive understanding of how to position your brand for retail success.
Course Outline
* Overview of the CPG, wellness, and beauty industries
* Importance of brand differentiation
* Who are retail buyers and what do they do?
* Retailer requirements and expectations
* Building relationships with retail buyers
* Key Factors Retail Buyers Look For
* Developing a Winning Pitch for Retail Buyers
* Identifying your target audience and their needs
* Crafting a compelling brand story and message
* Preparing a professional presentation and product samples
Learner Outcomes
*Understand key factors retail buyers consider when evaluating brands for retail success
*Gain insight into the importance of product, packaging, and pricing in attracting buyers
*Recognize the significance of building relationships with retail buyers
*Analyze case studies of successful brands and apply those learnings to your own brand
*Develop a winning pitch for retail buyers that highlights your brand's strengths and
unique selling proposition.
Governmental Affairs Committee Meeting
Webinar - Starting a Business
Webinar - Getting on Shelf: What Retail Buyers are Looking for in Consumer Packaged Goods for Health, Wellness, and Beauty Brands