The National Small Business Week 2-day virtual summit is happening Tuesday, May 2 ? Wednesday, May 3, 2023.
This year?s event will include educational presentations by experts, an exhibit hall, networking, and a mentoring lounge where you can get your questions answered. The event is free to attend for both established and aspiring business owners. Have you considered starting a podcast to combine with your other marketing? Are you looking at the tremendous growth in podcasting and trying to figure out a way to use it to grow your business? This program is for you!
Podcasting provides a distinctive, personal connection to your audience, a powerful platform to showcase your expertise and personality, and a unique expression of your all-important personal brand, more important today in small business than ever before.
Course Outline
The Explosive Growth of Podcasting
Why Should Your Business Start a Podcast?
Creating a Podcast ? the Basic Nuts and Bolts
What Equipment and Software do You Need?
How to Distribute Your Podcast
How to Promote Your Podcast
How to Measure Your Success
Learner Outcomes
The first steps in creating your podcast ? where to start
Techniques, processes, and resources to create and produce your podcast
How to list your podcast on all the major podcasting platforms
How to use your podcast to help your business grow SBDC StartSmart was developed by the University of Georgia Small Business Development Center. This year?s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
SBDC StartSmart programs include 16 hours of instruction delivered over a period of four weeks. Sessions will be held twice a week for 2 hours each. Check your preferred location for details on when their 2021 program will be held.
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals.
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Testimonials
''I cannot thank you enough for the stellar StartSmart program. This experience has transformed the way I do business, both now and in the future.?
''I look forward to following up with my SBDC Consultant to build on this program and continue to strengthen my business plan and practices.''
National Small Business Week Virtual Summit
Webinar - How You Can Create a Powerful Podcast to Help Your Business Grow
Webinar - StartSmart DeKalb (8-class series)