The DeKalb Chamber Education & Workforce Development Committee develops partnerships with educational institutions and workforce development organizations in DeKalb County and Georgia to strengthen educational opportunities for the region; helps build a strong workforce making DeKalb County an attractive location for business and industry.
This committee meets quarterly on the 2nd Thursday of the month from 10:00 AM to 11:00 AM. This course is designed for existing small business owners considering applying for certification in the U.S. Small Business Administration 8(a) Business Development Program.
The goal of the session is to enhance the knowledge of how to apply and be accepted into the 8(a) program, consistent with the program requirements and guidelines.
This class will be presented in a way to demystify the myths about the 8(a) program and outline a practical process for the potential applicant.
Course Outline
- A clear understanding of program entry requirements
- 8(a) checklists and guidelines to follow when applying
- Sample narratives on how to demonstrate a socially dis-advantage claim
- Overview and examples of why companies are denied entry
- The latest and up-to-date news concerning the 8(a) program
Learner Outcomes
- Gain insights into the SBA 8(a) Business Development Program application process.
- Understand the perspective of what SBA looks for when reviewing applications
- Identify strategies to think about to get the most out of the 8(a) program Now more than ever, small businesses, both for profit and nonprofits, need to reach and engage with customers online. You need an online presence to generate leads, make sales, and grow revenue.
This is a ?can?t miss? event customized for local businesses and nonprofits including the latest ideas and strategies on how to market online in 2023 and beyond.
In this Live Online Workshop, you will learn how to:
Maximize your Google Business Profile
Attract and engage with customers directly from the Search page and Google Maps
Improve your website?s visibility in Google?s organic search results on all devices
Implement simple but effective, best practices for content marketing, social media marketing, and email marketing
Advertise your business through Google via Smart Campaigns (and the perfect ad formula)
About Our Instructor
Demming Bass has been an official speaker for the Grow with Google partner program since 2017. After an award-winning career as a chamber of commerce executive in NC and GA, he led Constant Contact?s marketing efforts across six states in the Southeast.
To date, he?s trained over 130,000 small businesses, nonprofits and chambers on how to be better marketers. In addition to his role with Google, Demming is also a former StoryBrand Certified Guide where he works with clients around the world to improve and clarify their brand messaging strategy.
Education & Workforce Development Committee Meeting
Webinar - 8(a) Certification Step-by-Step
Webinar - Reach Customers Online with Google