There is a phrase in marketing you may have heard: ?your culture is your brand.?
Brands are really extensions of you and your company. Building your brands works harmoniously within your cultural identity. Understanding your corporate culture gives you better tools for building better brands.
So, what is the best way to build a brand for the long term? In a word: culture.
In this #MarketingMondayWebinar session, presenter Drew Tonsmeire discusses what is company culture, commonality of cultural and branding elements, and how culture and brand go hand-in-hand, how a business owner can infuse culture into their brands, and how culture impacts brand identity.
Course Outline
Agenda:
Definition of company culture
Six Elements of Corporate Culture
Translating culture into branding
Driving the right culture for your company
Culture drives brand identity
Learner Outcomes
Attendees will gain an understanding of:
Company culture and how it affects your brand
Identifying a successful company culture
The components of successful company culture
Driving your company culture
Webinar - Marketing Monday: Culture is Your Brand