With almost two billion websites on the web, you can have the best, most informative website in the world but it won't matter if your potential customers can't find you online. In this class, you will learn the basics and best practices of search engine optimization (SEO) and how to utilize free Google tools to help you rank higher on Google searches. Whether you already have a website or are thinking about setting one up, this class is for you!
Course Outline
Overview of SEO
How to set up a free Google My Business account
How to optimize your GMB profile for maximum visibility
How to structure your website to rank higher on Google
Resources to stock your toolkit
Q&A
Learner Outcomes
Attendees will learn how to:
Understand the basics of SEO
Set up a Google My Business profile
Add content and photos to optimize a GMB profile
Structure a website to rank higher on Google Unfamiliar with patents, trademarks, copyrights, and trade secrets? Learn about intellectual property (IP) basics and potential ways to protect your innovations as you transition from idea to product. The session will cover what inventors, innovators, and entrepreneurs need to know to navigate the world of intellectual property.
Course Outline
What is the The United States Patent and Trademark Office?
An overview of intellectual property types: patents, trademarks, copyrights, and trade secrets
Why innovators and entrepreneurs should consider protecting their IP
How to get started in protecting your intellectual property.
Learner Outcomes
Understanding of the four basic types of intellectual property protection and how they differ
Considerations for small businesses when seeking intellectual property protection
Familiarity with resources available through the U.S. Patent and Trademark Office to assist inventors, innovators, and entrepreneurs and how one takes advantage of pertinent resources
Webinar - Feeling Invisible on Google? How to Help Customers Find You Online
Webinar - Intellectual Property 101