Can my small business afford advertising?
Can I afford not to advertise?
What can I do to ensure that advertising is going to be effective in the marketplace?
This Live Online Workshop will teach you how advertising can attract customers, increase sales and demand, and promote the benefits of your products and services.
You will learn about the principles of using advertising for a business:
why you should seriously consider running ads
why social media advertising is great
key elements of a successful ad
where to run your ads
different advertising strategies
FEE: $20
About our Instructor
B. Zachary Bennett, the principal behind Reformation Productions, a full service marketing agency located in Gwinnett county, comes with a 20+ year career in marketing and advertising, working to grow major companies like Bank of America, The Limited, Vectren Corporation, TruGreen-ChemLawn, Dick's Sporting Goods, Lowe?s Home Improvement, Campbell's Foods, Gwinnett Medical Center, Victoria?s Secret, St. Vincent's Medical Center, Home Depot, BP, and more.
Since starting his own boutique agency and providing his marketing expertise and skills to Reformation Productions? clients, he has dedicated his time and efforts to the pursuit of helping educate business professionals on the ways that the marketing process has been perfected by Fortune 500 companies, bringing his experience to local and regional companies in ways that they can afford. As a speaker, he provides lectures and interactive workshops throughout the South.
Reformation Productions is dedicated to helping companies market their businesses in the most effective and efficient ways possible with a process used by Fortune 500 companies called Straight Line Marketing. Find out more about the agency at www.ReformationProductions.com
Course Outline
Accounting and Record Keeping Basics
Understanding Financial Statements
Analyzing Financial Statements
Improving Cash Flow and Increasing Profits
Establishing Financial Controls
Forecasting
Becoming Bank Ready and Financing Options
Learner Outcomes
Participants will learn how to understand and interpret data on financial statements.
Participants will learn strategies for improving cash flow and increasing profits.
Participants will learn how to implement financial controls in their business.
Participants will learn how to become ''bank ready'' and gain an understanding of financing options.
Course Outline
What COVID-19 has and hasn?t changed for Small Business taxes.
Overview of accounting best practices.
Seven tax tips to help your business.
Learner Outcomes
Understand best practices in business record keeping that?ll help you all year.
Learn the top seven tips for making sure tax season is a breeze.
Webinar - Should My Small Business Spend Money on Advertising?