Google provides two powerful tools for tracking and understanding your website traffic: Google Analytics and Search Console. This webinar will explain how to use Google Analytics and the Google Search Console. Discussion includes how to create and read the various reports available with these tools. Understanding these tools will reveal who your website visitors are, how they found your website and how effective is your website. Learn how you can improve your online presence leveraging these tools.
Course Outline
Agenda:
Introduction to Google Analytics
How to use Google Analytics
Tracking Visitors
Metrics to Consider
Troubleshooting
Reporting
Learner Outcomes
Attendees will gain an understanding of:
what reports are available and how to use them
how to use reporting to track your website visitors and where they came from
how to measure the effectiveness of your website
how to improve your online presence based upon this data.
Webinar - Marketing Monday: Using Google Tools to Analyze and Improve Your Web Traffic