Feeling like you have hit a wall with your social media content? Looking for more specific techniques that really enhance your promotional materials and posts? If so, this may be the right course for you! This course will show you different features of Canva and Canva Pro that will benefit your social media platforms. Maybe you use Instagram, Facebook, MailChimp, or your business website. Whatever the platform, you will learn to create engaging content to showcase. Whether you have used Canva for years or you are a beginner, this course will motivate and equip you to design more efficiently. Come discover some new Canva features and take your social media to the next level!
Course Outline
Canva Introduction
Brief Website Overview
Specific Social Media Platform and How to Incorporate Canva
Embed Social Media Posts
Scheduling Posts to Social
Instagram Story Design and Facebook Creator
Learner Outcomes
Attendees will learn how to:
Present their work and ideas in new ways
Advance their current Canva skills
Design more quickly than before
Utilize specific techniques for specific social media platforms Do you have an ecommerce store? How are customers finding your website? Learn how to use Google Ads to generate new leads for your ecommerce business. This webinar will explain Google Ads and how it fits into a larger search engine marketing strategy. It will also offer best practices in using Google Ads, including how to capture leads once they make it to your website.
The class will be taught by Lucas Shaffer, a website designer who launched the digital advertising and marketing consultancy Stand and Stretch, more than a decade ago. Lucas holds both a bachelor's and master's degree in computer science, and he has worked with hundreds of businesses to launch and grow their ecommerce stores.
Course Outline
1. Introduction
2. What is a Lead?
3. Google Ads Defined
4. The path: from an Ad to an Online Customer
5. Examples of Best Practices
6. Getting Started with Google Ads
7. Q&A
Learner Outcomes
Participants will learn:
- The Benefits of Using Google Ads
- Best Practices in Web Design to Capture Leads
- How to Get Started Using Google Ads
- How much to Budget for Google Ads
- Pros and Cons of Outsourcing Ad management vs. Managing it In-house
Webinar - Taking Your Social Media to the Next Level with Canva
Webinar - How to Generate Customers with Google Ads