Learn how you can increase your small business reach using Pay-Per-Click (PPC) & Search Engine Optimization (SEO): Search Engine Marketing (SEM), SEO, and Paid Social. In this webinar, TC Jennings, CEO of Two Six Performance Marketing discusses what is Paid Search, Paid Social, and SEO, how do they work, what are the differences between them and how small businesses can use them to increase revenues and gain new customers.
Course Outline
Agenda:
Introduction to PPC & SEO: SEM, SEO, and Paid Social
SEM - Search Engine Marketing
SEM vs. SEO
Paid vs. organic
Local vs search
Paid Social
Where to advertise
Steps to paid social
SEO - Search Engine Optimization
Technical/non-technical
Case study
Q and A
Learner Outcomes
Attendees will gain an understanding of:
What the terms Paid Search, Paid Social, and SEO mean and how they work
How to use Paid Search, Paid Social and SEO
How to advertise using Paid Search, Paid Social and SEO
How small businesses can leverage Paid Search, Paid Social and SEO to bring in new customers.
Webinar - Marketing Monday: How to increase reach using PPC & SEO