Workshop - Using LinkedIn to Grow Your Business Without Spending a Dime

Are you looking to establish yourself as an influencer and thought leader in your industry? This interactive session, led by LinkedIn marketing expert Sheryl Cattell, will show you how to increase your presence and impact on LinkedIn, the world’s largest professional network. This Live Online Workshop will focus on the ways that business people can leverage LinkedIn to build their credibility and business leads without spending a dime. Participants will come away with practical tips and a checklist of best practices for creating memorable content on LinkedIn that will attract your ideal customer.

The topics covered in the webinar include:

• Creating a business page on LinkedIn
• Establishing the goals for your business presence on LinkedIn
• Connecting with the target companies, job titles, and influencers in your “space”
• Developing a pillar and cluster content strategy to support your business goals
• Getting more mileage from your posts (from hundreds to thousands of views)
• Learning the pros and cons of hosting an event on LinkedIn