Steps to Take Before Hiring an Outside Marketing Company

Hiring a marketing agency can be a significant investment for any business. Before signing a contract with a web designer, social media manager, or branding agency, it’s important to know how to properly evaluate their expertise and services.

In this Live Online Workshop, you’ll learn practical strategies to help you assess marketing vendors and make more informed decisions for your business.

Topics Covered Include:

• Understanding the difference between vendors and true strategic partners
• How to identify early red flags when evaluating marketing agencies
• Key questions that reveal real marketing expertise versus surface-level knowledge

Workshop Features:

• An interactive exercise reviewing a mock marketing agency proposal, including:
  • Content quality
  • Warning signs of limited expertise
• A review of social media metrics that actually matter for business growth
• How to identify branding issues that may be driving customers away

Attendees will also receive a 10-minute website audit checklist you can use to quickly evaluate your own website and identify areas for improvement.