Although it's the "grandfather" of social media, LinkedIn may be one of the most underutilized social networks when it comes to digital marketing. Few use it to its maximum capability to create results. When it comes to building business relationships and targeting a specific professional group, LinkedIn offers very powerful options. Investing in building the right relationships will lead to business growth and profitability.

Course Outline

• LinkedIn capabilities
• Company pages
• Building relationships
• Groups
• Organic and paid strategies

• Best practices for your profile
• How and why to use a company page
• Targeting professional groups
• Organic and paid strategies for building relationships with priority connections