Workshop - Market Research Toolkit

Discover the "how-to" aspects of gaining access to the Georgia Galileo online library portal and the wide range of easy-to-access business research databases.

The databases available for free include: industry reports from IBIS World, consumer demographics by geography from PRIZM/Nielsen, consumer product and financial service trends from Mintel, and consumer buyer behavior from MRI Simmons. Applications or "use cases" for each of these research insights will be covered to bring the data to life and help you see how the data can be used for business and profit growth.

LEARN HOW TO:

• Easily access the Georgia business research databases through the Galileo online portal for business insights
• Navigate among a wide variety of industry, marketing, demographic, consumer behavior and advertising databases
• Apply the insights through the small business "use cases"