Workshop - Cracking The Code: How and When to use Social Media Advertising

Social Media Advertising holds immense potential for small business owners. It offers a pathway to greater visibility and engagement when executed effectively. However, without the right strategies, it can become a costly endeavor and still fail to yield desirable results.

This workshop will help you assess your readiness to use Social Media Advertising and the best approach to maximize your investment.

You will be instructed in the following:

• Why Use Social Media Advertising?
• Choosing the Right Platform(s)
• When to Use Social Media Ads
• Crafting an Effective Campaign
  • Content
  • Posting Schedule
  • Engagement with the Target Audience
• Measuring & Optimizing Results
• Warnings for Small Business 
• Tools & Resources