Workshop - Build Your Holiday Marketing: Plan Your Offers, Marketing Calendar and Content

Holiday shopping and promotions seem to start earlier every year, and waiting until November to plan your marketing can leave your business scrambling to create content, decide what to promote and compete for customers’ attention. Whether you sell products or services, preparing your holiday marketing before the season begins can help you stay visible, communicate consistently and make better use of the opportunities throughout October, November and December.

In this webinar, you’ll learn how to build a coordinated Q4 holiday marketing plan around the dates, offers and channels that make sense for your business. We’ll cover how to plan your promotions, organize content across email, social media, SMS and your website, and schedule your marketing ahead of time so you’re not creating everything at the last minute. You’ll also see practical examples and planning tools you can use to turn your ideas into an actionable holiday marketing calendar.

In this webinar, you’ll learn:

• How to identify holiday dates and early-shopping behaviors that should shape your campaign timing
• How to choose holiday offers and messages that fit your products, services and customers
• How to build a coordinated holiday content calendar across your key marketing channels
• How to create and schedule content ahead of time using repeatable planning systems and tools
• How to adapt your holiday marketing for service-based, B2B and highly seasonal businesses