Getting a barcode on your product is just the first step. Once your product is ready to sell, understanding how barcode data is used across retail, distribution and online marketplaces can help you prepare for the requirements of different selling channels and support your business as it grows.

In this webinar, you’ll learn how barcode information moves through the retail supply chain and how retailers, distributors and fulfillment partners use that data to identify and manage products. We’ll also cover how barcode requirements can differ between brick-and-mortar stores and e-commerce, common inventory challenges to prepare for and what businesses should consider as they expand into wholesale distribution, fulfillment centers and other higher-volume sales channels.

Here is what you will learn:

• How barcode data moves through the retail supply chain
• How barcode use and requirements can differ between brick-and-mortar stores and e-commerce
• How barcode data can help support inventory management and restocking
• Common barcode and inventory challenges businesses should prepare for
• What to consider when expanding into wholesale distribution, fulfillment centers and other higher-volume sales channels