Is your small business ready to capitalize on the holiday shopping season? Now is the time to develop your holiday marketing strategy so you can bring in more revenue this season. 

In this Marketing Monday session, marketing guru, Kati Fisher of Aware Media Solutions will examine marketing avenues you can use to keep your holiday promotions and discounts top-of-mind for your customers. With some simple (yet effective) changes to your website and goal-oriented approaches that work well on social media, you can spread awareness of your brand and reel in the sales over the holiday buying season. Discussion includes the trends you can expect with holiday buyers this year and how your brand can capitalize on that information.

Course Outline
Agenda:

• Creating promotions and discounts
• Get your website ready
• Social media 
• Trends
• Q and A

• How to get your website ready for holiday shopping
• Raising brand awareness with holiday shoppers
• Leveraging discounts and promotions to bring in more sales
• Using social media to extend your reach