This course explores the key factors that retail buyers consider when evaluating Consumer Packaged Goods (CPG), Wellness, and Beauty brands. Understanding what makes a brand stand out and attract buyers is crucial in the competitive retail industry. This class will provide insights into what retail buyers are looking for, from the brand's product innovation and market positioning to its financial performance and management team. By the end of this course, you will have a comprehensive understanding of how to position your brand for retail success.
Course Outline
Tuesday Jul 11, 2023
6:00 PM - 7:00 PM EDT
Virtual
$29.00
UGA SBDC - Contact morehouse@georgiasbdc.org or call (470) 639-0262.
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Printed courtesy of www.dekalbchamber.org – Contact the DeKalb Chamber of Commerce for more information.
1484 Brockett Road, Tucker, GA 30084 – (404) 378-8000 – info@dekalbchamber.org