Businesses, both large and small, need more than great products or services to be successful. Success also requires adaptability, resilience, and the ability to attract and retain loyal customers. The most successful organizations are those that form strong emotional bonds with their customers and offer consistently great customer service experiences.

As a small business, how can you scale and grow your business in a sustainable way? The answer lies with first placing customer service at the heart of business growth plans and then creating a strong customer service culture across the organization. Learn how you can incorporate effective customer service strategies to earn a reputation for service excellence and stay on the radar for future business by wowing your customers. Customer service, when done right, can be the most important, intelligent, and rewarding function for your customers and business.

Course Outline
Before delivering excellent and consistent experiences you need to start investing in customer service early and ensuring that you have the foundational pillars in place. How can you achieve this? Begin by listening to understand your customer’s needs and expectations and identifying any source of friction on their customer journey. In this session you learn how you can identity and acquire the “right” customer upfront and uncover their preferences by asking thoughtful questions. The aim of the session it help you attract the “right” customer and build lasting customer relationships that increase customer satisfaction, brand loyalty, and business growth.

Learner Outcomes

• Identifying the foundational pillars for creating customer service excellence
• Identifying and acquiring the “right” customer
• Identifying and addressing customer needs, expectations, and desired outcomes
• Adopting the customer’s perspective for business growth
• Anticipating evolving customer trends and mindsets