You know that client relationships are the lifeblood of your business. But did you know that nearly 60% of customers will leave you if they feel you don’t care about them? In a world where change is the only constant, you need to keep up with the latest strategies and techniques to build and maintain strong bonds with your clients. In this discussion, you will learn how to apply the lessons from parasocial relationships, which are the one-sided attachments that people form with media figures, such as celebrities or social media influencers. You will discover how to use 7 different aspects of connection to make your “real-world” client relationships more meaningful and increase your clients’ loyalty and satisfaction.

Shai Boston Bio
Shai Boston is a Certified Professional in Talent Development (CPTD) with nearly 25 years of experience in training, facilitation, coaching, and curriculum design. She’s also a designated Master Trainer and a certified Maxwell Leadership Team coach and speaker. As an entrepreneur and owner of Shai Boston, LLC, Shai takes pride in assisting her clients on their path of business and career success by providing training and coaching on a wide variety of skillsets, including communication, leadership, and emotional intelligence skills enhancement.

Originally from the San Francisco Bay Area, Shai made Atlanta her home after living in South Florida for a decade. She’s been married for over 20 years and spends her free time reading, watching Korean dramas, doing volunteer work, and traveling as a global citizen.