Business at Breakfast - The Importance of Diversity and Inclusion in Marketing

If you want your brand to stand out in a crowded market, you need to know the importance of diversity and inclusion in marketing. In this session, we'll explore how creating an inclusive and diverse marketing strategy can help you reach new audiences, boost your brand's reputation, and increase your bottom line. You'll leave with practical tips on how to make your marketing approach more inclusive, as well as the knowledge to avoid common pitfalls that could put your brand in hot water.
 
Learning Objectives:

• Understand how diversity and inclusion in marketing can give your brand a competitive edge and boost your reputation.
• Learn the benefits of an inclusive marketing strategy, such as building customer loyalty and broadening your target audience.
• Identify potential blunders and missteps to avoid when creating a more inclusive marketing approach.
• Walk away with an action plan to create a marketing strategy that champions diversity and aligns with your brand's values and goals.