Designing Your Masterpiece will give entrepreneurs a roadmap for sharpening their brand, strengthening their digital presence, and elevating creative execution through intentional strategy and AI‑supported design. This session breaks down how to position your business with purpose, improve online discoverability, and create visuals that connect directly with your ideal audience. Attendees will walk away with practical tools, clarity, and confidence to build a brand that stands out and performs.

Char Ross' Bio
Char Ross is the visionary Founder of iBrand & Design and POOF Printing, recognized for her strategic insight and commitment to elevating brand identity. Raised in New York City, Char launched her corporate career in the 1980s, working with renowned Big Six firms including Ernst & Young and Arthur Andersen, later serving Georgia Pacific as a workflow automation specialist. Although her corporate experience refined her analytical and operational expertise, her passion for creativity ultimately guided her toward the world of graphic design.

With more than 30 years of service collaborating with diverse clients, Char has developed deep expertise in brand strategy, graphic design, and product development. Her work is rooted in excellence, integrity, and a genuine desire to help organizations communicate with clarity and impact. As the Chief Get Her Done Officer, she brings discipline, vision, and heart to every project—committed to taking each client’s vision from concept to completion.