A Business SMART Start GROW Enlightenment Workshop 

Hosted by: 
Char Ross, Business Growth Partner, iBrandNDesign
Co-hosted by:  Arba Cooper, Digital Technologist & 
Haji B. Sillah, AI Client Acquisition Strategist, TCH Media 

AI Driven: Define Your Ideal Customer Avatar

People don’t do business with a company—they do business with a person. That’s why defining your Ideal Customer Avatar (ICA) is essential to building authentic, profitable relationships. If you're trying to market to everyone, you're likely not reaching anyone effectively. The Define Your Ideal Customer Avatar" workshop is designed for business owners who are ready to stop casting a wide net and start targeting with precision.

Participants will learn how to define the human characteristics that shape their ideal customer, including:

• Demographics: Age, gender identity, income level, education, and marital status
• Profession: Industry, job title, level of decision-making authority
• Lifestyle & Family: Daily routines, family structure, hobbies, and personal priorities
• Values & Motivations: What drives their decisions? What do they care about most?
• Pain Points & Aspirations: What challenges are they facing? What outcomes are they seeking?
• Buying Behavior: Where they spend time online, how they consume content, and what influences their purchasing decisions

In addition, we’ll explore how AI tools can streamline and enhance this process—from analyzing customer data and behavior patterns to generating insights that help you refine your messaging and outreach strategies. AI doesn’t replace your intuition—it sharpens it.

If you're serious about attracting the right clients and scaling your business with intention, this workshop is a must. Join us to gain clarity, confidence, and a customer avatar that aligns with your brand’s mission and growth goals. Let’s move beyond guesswork and start building with purpose.

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The "Business SMART Start GROW" workshop series is designed to equip entrepreneurs with essential knowledge and insights. Covering a broad range of educational and informational topics, this series aims to inspire and empower participants to create their own business masterpieces. It will host various speakers presenting operational, branding, marketing, and financial strategies to elevate your entrepreneurial journey.