In Define Reality: Building a Marketing Strategy, Justin Deese of Justin Social guides small business owners through the process of creating a comprehensive marketing strategy?from initial vision to execution. This session emphasizes the importance of starting with clarity: understanding your business goals, identifying your target audience, and aligning your marketing efforts with your desired outcomes. Participants will learn how to define their current reality, set achievable objectives, and build a strategy that drives measurable results.
LEARN HOW TO:
Identify and articulate specific marketing objectives aligned with overall business goals.
Evaluate existing marketing efforts and resources to determine strengths, gaps, and opportunities.
Develop a Strategic Marketing Plan tailored to your business needs and target audience.
Track marketing performance and make data-driven adjustments to improve outcomes. The look and feel of the QuickBooks Online interface is undergoing dramatic changes.
If your platform has not changed already, it will soon. By October 1, 2025 all subscribers will be on the new platform. Along with the platform changes, QuickBooks has introduced a significant amount of Artificial Intelligence (AI) into QuickBooks Online. There are five ?AI agents? performing different tasks within QuickBooks. This session will introduce the differences between the new platform and the old one as well as explaining how the AI agents work.
LEARN HOW TO:
Understand the new platform and layout
Navigate the new experience
Become more efficient with the AI Agents
Understand the purpose of the Business Feed BBB and BRIDGE leader Kimber Armstrong will share how entrepreneurs can strengthen trust with customers, protect their reputation, and position themselves for sustainable growth Why YouTube Matters for Small Businesses
YouTube is the 2nd Largest Search Engine Used by Potential Customers
Video Builds Trust Quickly
Works for All Business Stages - Pre-Revenue Through Scaling
How to Win on YouTube
Speed - Paid advertising
Credibility - Influencers
Control - Owned Content
Mistakes to Avoid
Overspending the Budget - Monetary and Time Commitment
Chasing Follower Count Instead of Relevance
Viewing YouTube as Just a Marketing Channel and not as a Strategic Growth Tool
Creating a 30 Day Action Plan for Starting on YouTube 2026 DeKalb Schools State of the District Many businesses struggle with managing cash flow using traditional accounting reports, which are often backward-looking and based on accrual methods.
This webinar introduces the Profit First cash flow approach, a practical framework designed to align cash management with how business owners naturally make financial decisions. Rather than relying solely on balance sheets and income statements, this method focuses on real-time cash availability to help cover essential expenses such as rent, insurance, vendors, and payroll. By adopting a structured, percentage-based ?waterfall? system for allocating funds, business owners can gain greater control over cash flow and avoid the cycle of operating from payment to payment.
LEARN HOW TO:
Break the check-to-check panic cycle.
Take owner quarterly profit distributions starting at the end of this quarter.
Build a financially sustainable business using our real human habits.
Use ''Bank Balance Accounting'' to confidentially make smarter, quicker decisions with bank accounts established for the money?s future purpose.
Workshop - Marketing Monday: Unlocking the Power of Generative AI: Revolutionize Your Business Today
Workshop - Navigating the New QuickBooks Online Platform and AI Agents
Business at Breakfast - Empowering Today’s Entrepreneurs: Trust, Resources, and Real-World Strategies for Growth
Workshop - Grow Your Business Using YouTube: Ads, Influencers, Building an Owned Audience
2026 DeKalb Schools State of the District
Workshop - Profit First Introduction - Master Your Cash Flow
