Dark funnels, Nearbound marketing, Synthetic research, Intention metrics and Zero-party data.
New terms and trends always bubble up in marketing. Luckily, we?ve organized the latest information you need to know about marketing in 2026. Join Robert Carnes of GreenMellen for this webinar and learn what you need to pay attention to, and what your business should stop investing in.
LEARN HOW TO:
Identify emerging marketing trends and technologies and understand their potential impact on small business strategies.
Evaluate which marketing investments to prioritize or discontinue to optimize ROI.
Apply data-driven strategies using new metrics and data types to create more personalized and effective marketing campaigns.
Develop a marketing roadmap that incorporates emerging trends while aligning with their business goals. The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM. Momentum is building across DeKalb County.
At the DeKalb Chamber?s State of Economic Development, hear from Dorian DeBarr (Decide DeKalb Development Authority) and James Tsismanakis (Discover DeKalb Convention & Visitors Bureau) as they outline the initiatives driving investment, tourism expansion, and long-term economic growth.
The luncheon will also feature keynote remarks from Herbert Ames of EDENS, who will provide a project update on Lulah Hills and discuss how intentional, mixed-use development is shaping the next chapter of DeKalb?s economic landscape.
Gain clarity on the partnerships, priorities, and projects positioning DeKalb for continued success.
Sponsorship opportunities for the State of Economic Development are available now. To secure your sponsorship and logo or name placement on all event print and digital marketing email Tiyaka Bass.
Sponsorship Opportunities
For more information or to confirm your participation, please contact Tiyaka Bass at tbass@dekalbchamber.org or 404-378-3397. Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia Showing Up in AI Searches Through GEO (Generative Engine Optimization)
Ready to take advantage of the next big thing in being found online?
In this Live Online Workshop, you?ll learn how to optimize your Website and Social Media content to appear in AI-powered searches like ChatGPT, Google AI Overview, and other generative engines. This workshop will cover:
Understanding the difference between SEO and GEO (Generative Engine Optimization) and why both matter for business growth
Knowing how to get your business mentioned when customers ask AI for recommendations
How PR, backlinks, and authority-building strategies increase your visibility
Making simple, no-cost changes that help AI platforms name your business in search results
Showing up in AI searches isn't just about what you say about yourself but more about what everyone (and every platform) says about you. In this workshop you'll learn exactly what AI looks for so you can boost your visibility above competitors. Without steady revenue or efficient operations, unpredictable expenses can quickly overwhelm cash flow. This Live Online Workshop can be a game-changer for a small business owner. It is designed to arm you with essential financial skills.
Knowing accounting basics helps you make smarter decisions:
- Track income and expenses accurately
- Understand profit vs. cash flow
- Set realistic budgets
When you become familiar with the lingo of Financial Professionals, terms like P&L, COGS, and Depreciation become understandable. You can:
- Ask better questions
- Spot red flags
- Collaborate more effectively with your accountant or CPA
With a focus on for-profit accounting principles, this interactive session will leave you with practical knowledge to boost your confidence in evaluating and making decisions in areas such as hiring, pricing, and financing.
By participating in this workshop, you're not just learning, you're investing in the success of your business. The DeKalb Chamber Small Business Committee assists the Chamber with recruiting, educating, and mentoring small businesses. Create and identify opportunities for growth and facilitate partnerships to improve small business programs. Help identify opportunities in the public and private sector.
This committee meets monthly on the 3rd Tuesday of each month from 10:00 AM to 11:00 AM. The DeKalb Chamber Finance Committee meets to provide monthly oversight of financial transactions to help ensure transparency and accountability in safeguarding all funds and resources of the Chamber.
Workshop - Marketing Monday: Marketing in 2026: What New Tech Trends Are In & Out This Year?
Governmental Affairs Committee Meeting
DeKalb State of Economic Development 2026
Workshop - How to Start a Business in Georgia
Workshop - Optimize Your Website and Social Media to Appear in AI Searches
Workshop - Restaurant Killers: Managing Food and Labor Costs
Workshop - Accounting for Non-Accountants
Small Business Committee Meeting
Finance Committee Meeting
