Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia Join Stars & Strikes Stone Mountain and the DeKalb Chamber of Commerce for a Taste of The Holidays, bringing together business leaders from across DeKalb County for an afternoon of networking and to get a sneak peek of what Stars & Strikes has to offer for your holiday needs.
This event is designed to connect entrepreneurs, executives, small business owners, corporate professionals, nonprofit leaders, and community stakeholders who believe that strong relationships drive business growth.
Whether you're looking to expand your network, discover new business opportunities, or strengthen existing partnerships, Landing at Six provides the perfect setting to make meaningful connections in a relaxed rooftop atmosphere. AI tools like ChatGPT, Claude and Gemini can help you create marketing content in seconds, but when the results sound generic or off-brand, the time spent reprompting and rewriting turn a time-saving tool into another time-consuming task. The problem isn?t AI itself. It is how you are using it.
In this webinar, AI consultant and educator Robyn ?Jam? Anderson will show you how to improve your AI-generated marketing by building a personalized AI marketing agent. During a live demonstration, you?ll learn how to train the agent to create on-brand content, establish a simple weekly marketing system and keep your campaigns organized.
In this webinar, you'll learn:
The three mistakes that make AI spit out generic, useless marketing, and the fix for each
How to teach AI your business and your voice, so everything it writes sounds like you
How to create a personalized AI marketing agent that helps plan, write and organize your marketing
How to turn one idea into a month of content, emails, and promotions in a single sitting
A repeatable weekly AI marketing routine you can start the next morning Discover the right financing path for your small business in our 40-minute webinar, Finding the Financing Fit for Your Small Business.
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Delve into the array of funding options available, from traditional funding to alternative options. This session guides you through these choices, providing actionable insights and expert advice to help you make informed decisions. Gain clarity on navigating the complexities of financing, empowering you to drive your business toward financial success in the upcoming year. This session will help you identify potential pitfalls and learn proactive measures to overcome obstacles, ensuring a smoother financing process for your small business.
LEARN HOW TO:
Distinguish between traditional and emerging funding models, enabling better decision-making for your business's financial health.
Analyze and align specific financing solutions with your business's unique requirements.
Assess the feasibility of different options and select the most suitable financing fit to fuel your business growth.
Navigate the complexities and challenges associated with securing funding The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM. The DeKalb Chamber Finance Committee meets to provide monthly oversight of financial transactions to help ensure transparency and accountability in safeguarding all funds and resources of the Chamber. Holiday shopping and promotions seem to start earlier every year, and waiting until November to plan your marketing can leave your business scrambling to create content, decide what to promote and compete for customers? attention. Whether you sell products or services, preparing your holiday marketing before the season begins can help you stay visible, communicate consistently and make better use of the opportunities throughout October, November and December.
In this webinar, you?ll learn how to build a coordinated Q4 holiday marketing plan around the dates, offers and channels that make sense for your business. We?ll cover how to plan your promotions, organize content across email, social media, SMS and your website, and schedule your marketing ahead of time so you?re not creating everything at the last minute. You?ll also see practical examples and planning tools you can use to turn your ideas into an actionable holiday marketing calendar.
In this webinar, you?ll learn:
How to identify holiday dates and early-shopping behaviors that should shape your campaign timing
How to choose holiday offers and messages that fit your products, services and customers
How to build a coordinated holiday content calendar across your key marketing channels
How to create and schedule content ahead of time using repeatable planning systems and tools
How to adapt your holiday marketing for service-based, B2B and highly seasonal businesses The DeKalb Chamber Executive Committee meets to discuss the important issues impacting the Chamber and the business community as well as approve upcoming business. *Smarter Pricing Guidelines for Small Businesses*
Are you one of the 75% of small business owners that:
does not have a simple and effective pricing model and/or
consistently under-prices your work?
If so, this Live Online Workshop is for YOU!
You will be put on the path to a better understanding of:
The difference between mark-ups and actual profit margins
How to calculate and utilize your Cost of Goods Sold in pricing
Pricing models for service businesses, consultants, online and storefront retailers, and manufacturers
Using fixed or variable costs to price for profit
This Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:
Cost Plus Pricing
Competition-based Pricing
Good / Better/ Best models
Margin-based Pricing
When to utilize Premium vs. Discount strategies
How to calculate a Break-even sales goal
In attendees own words:
I was feeling stuck because I did not know how to operate in a very competitive market. In this workshop I got tools to work with and a sense of direction. The presentation was easy to understand and quite enlightening - OK
Zoom training has been extremely informative and insightful. I appreciate the instructor's candid detailed stories- easy to draw a contrast. - BR Are traditional business loans or financing options out of reach for you? Securing the capital you need can be one of the biggest hurdles to starting or growing your business. However, there are alternative ways to access funding that can open new opportunities to fund your next step.
In this webinar, we?ll break down alternative and emerging funding options available to small business owners, including crowdfunding, revenue-based financing, SBA programs, pitch competitions and community development grants. You?ll learn how these different sources of capital work, when they may make sense and how to evaluate which opportunities align with your business goals, stage of growth and financial needs.
In this session, you?ll learn:
How alternative funding options differ from traditional loans and investors
When crowdfunding or revenue-based financing may make sense
How SBA programs and community development grants can support business growth
What to consider before applying for pitch competitions or grants
How to evaluate which funding opportunities align with your business goals
Workshop - How to Start a Business in Georgia
Taste of the Holidays: Co-Hosted by Stars and Strikes Stone Mountain & the DeKalb Chamber of Commerce
Workshop - How to Build an AI Marketing Agent That Produces Better Content
Workshop - Finding the Financing Fit for Your Small Business
Governmental Affairs Committee Meeting
Finance Committee Meeting
Workshop - Build Your Holiday Marketing: Plan Your Offers, Marketing Calendar and Content
DeKalb Chamber Executive Committee Meeting
Workshop - Using Price to Increase Profits and Grow Revenues
Workshop - Alternative Funding for Small Businesses: Grants, Crowdfunding and More
