Can You Win? Your Marketing Plan Shows You How
This Live Online Workshop teaches how to construct a Marketing Plan that can guide you to be a commercial success. You will be instructed in how to:
identify which customers are the most profitable
attract customers and keep them
learn who your real competition is
differentiate yourself in the market
? and now we have a new tool, Artificial Intelligence, to assist in the task:
Learn how AI can help (and where it can?t)
Step-by-step guide to building your plan
Create your own Smarter Marketing Plan that covers:
Product
Positioning
Pricing
Promotion
Sales Forecasts
Strategies and Tactics
To be successful you not only need a good product idea but a true understanding of the marketplace so that You Can Win!
Still don?t know if this workshop is for you, attend if you are:
Not sure how to price your product/service?
Trying to determine where you fit vs. competition?
Having a problem identifying your target audience?
Questioning how best to reach customers? SBDC StartSmart provides the resources, support, and motivation to put your dream within reach.
StartSmart is tailored to be held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to LivePlan, an online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged following the program.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
SBDC StartSmart includes 16 hours of instruction delivered over a period of 4 weeks. Sessions will be held twice a week for 2 hours.
LEARN HOW TO:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia The DeKalb Chamber Healthcare Committee advances the belief that a healthy community is a wealthy community by bringing together business, healthcare, and community leaders to address key health challenges impacting economic vitality, workforce readiness, and quality of life.
This committee meets bi-monthly on the 4th Tuesday of each month from 10:00 AM to 11:00 AM. Some meetings may have been adjusted from their original schedule due to holidays or Chamber events. A business plan is more than just a document ? it?s your roadmap to success.
A strong business plan helps keep you focused, reach your goals and is critical if you plan to seek financing for your business. Many business owners don?t have a business plan because they just don?t know where to start. This class breaks down each section of the business plan, from the executive summary to financial projections, with tools and resources to guide you along the way. Whether you?re just starting a business, need funding, or just finally have time to focus, this class will help you create an effective business plan to guide your business for years to come.
LEARN HOW TO:
Use the business plan tool or template that works for you
Understand and explain who your target customer is
Start with your company description and proceed step-by-step to finish your business plan
Strategically position your business using a written plan
Incorporate a strong financial foundation into your business plan Artificial Intelligence is transforming business at unprecedented speed ? but without security and governance, it can introduce serious risks. Join us and discover how to protect your data, reputation, and growth while enabling AI innovation safely. SBDC StartSmart provides the resources, support, and motivation to put your dream within reach.
StartSmart is tailored to be held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to LivePlan, an online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged following the program.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
SBDC StartSmart includes 16 hours of instruction delivered over a period of 4 weeks. Sessions will be held twice a week for 2 hours.
LEARN HOW TO:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise Measure the Effectiveness of Your Website and Your Social Media
Today?s consumers heavily rely on the internet to make their purchase decisions. This makes it critically important to ensure that your business is noticed online.
You cannot afford to leave your digital marketing to chance. You need to conduct a comprehensive audit to determine which of your marketing efforts work and which need to be overhauled or even scrapped.
In this Live Online Workshop, you will be guided through the use of audit tools that evaluate SEO, social media, website content, and promotional efforts.
In addition, you will learn how to:
Track your metrics
Look for gaps in your sales funnel
Assess your workflows and processes
Perform a conversion assessment
And more
You'll leave equipped with the resources and tools to strategize, execute, and adapt your audit to ensure you are hitting your goals. Learn how the U.S. Patent and Trademark Office (USPTO) can support innovators and entrepreneurs with resources designed to help protect intellectual property. This session will highlight a variety of free USPTO tools and services, explore assistance available for under-resourced inventors, and introduce programs that can help individuals navigate the intellectual property process. Participants will gain practical knowledge about available resources and how to leverage them as they continue their innovation journey.
LEARN HOW TO:
Learn about resources that can streamline your experience with the USPTO
Discover resources to search for intellectual property
Acquire contacts that can help you through your entrepreneurial journey
Workshop - Build a Smarter Marketing Plan with a Boost From AI
Workshop - StartSmart (8-class series)
Workshop - How to Start a Business in Georgia
IN PERSON Healthcare Committee Meeting
Workshop - Writing a Business Plan
Business @ Breakfast - Securing the AI Revolution: Building Trust in the Age of Intelligent Systems
Workshop - StartSmart (8-class series)
Workshop - Measuring the Effectiveness of Your Website & Your Social Media
Workshop - From Innovation to Protection: Navigating USPTO Resources
