Doubletree Atlanta Northlake Meeting & Event Space Open House The DeKalb Chamber Education & Workforce Development Committee develops partnerships with educational institutions and workforce development organizations in DeKalb County and Georgia to strengthen educational opportunities for the region; helps build a strong workforce making DeKalb County an attractive location for business and industry.
This committee meets quarterly on the 2nd Thursday of the month from 10:00 AM to 11:00 AM. The Women's Business Network program is presented in partnership with the Greater Perimeter Chamber and the DeKalb Chamber of Commerce. This program is designed to honor and celebrate women as influential leaders within our community. Through a curated blend of networking opportunities and engaging speaker events, the program aims to foster personal connections and facilitate professional growth. Emphasizing various women-related topics, this initiative serves as a dynamic platform for empowerment and knowledge-sharing. Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia Want to grow your customer base and build stronger relationships with leads?
This webinar is designed for small business owners who want to harness the power of technology to attract, engage, and retain customers?without needing a tech background. We'll explore easy ways to capture information via your website and other digital channels, along with options for nurturing leads and growing relationships using technology platforms built for small businesses.
Whether you're just starting out or looking to improve your current systems, this session will give you practical tools and strategies to make technology work for your business.
LEARN HOW TO:
Capture customer data through your website and digital channels including forms, landing pages, and lead magnets that convert visitors into contacts.
Segment and organize your leads for better engagement and utilize CRM basics and how to tailor your messaging to different customer groups.
Automate follow-ups and nurture campaigns including email marketing and other platforms to stay top-of-mind and build trust over time.
Identify affordable tech platforms and tools built that help you manage customer relationships without breaking the bank. The DeKalb Chamber Small Business Committee assists the Chamber with recruiting, educating, and mentoring small businesses. Create and identify opportunities for growth and facilitate partnerships to improve small business programs. Help identify opportunities in the public and private sector.
This committee meets monthly on the 3rd Tuesday of each month from 10:00 AM to 11:00 AM. This Live Online Workshop can be a game-changer for a small business owner. It is designed to arm you with essential financial skills.
Knowing accounting basics helps you make smarter decisions:
- Track income and expenses accurately
- Understand profit vs. cash flow
- Set realistic budgets
When you become familiar with the lingo of Financial Professionals, terms like P&L, COGS, and Depreciation become understandable. You can:
- Ask better questions
- Spot red flags
- Collaborate more effectively with your accountant or CPA
With a focus on for-profit accounting principles, this interactive session will leave you with practical knowledge to boost your confidence in evaluating and making decisions in areas such as hiring, pricing, and financing.
By participating in this workshop, you're not just learning, you're investing in the success of your business. Imagine having a team of enthusiastic brand advocates promoting your business for free. It?s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you?ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer?s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!
Course Outline
What is growth marketing?
The importance of your brand
Understanding how people decide what to buy
Setting realistic and measurable marketing goals
Creating content that connects with your customers
Evaluating the effectiveness of your marketing campaigns
Learner Outcomes
Attendees will learn how to:
Leverage the fundamentals of growth marketing
Understand their customers
Set realistic marketing goals
Determine key performance indicators (KPIs) that align with marketing goals
Optimize digital content for increased traffic and conversions
Evaluate the effectiveness of marketing campaigns Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia Effective leadership is essential to well-run operations but you cannot lead strategically if you are constantly putting out daily fires.
As a small business owner, it is easy to get buried in the friction of managing calendars, project tasks, and contractor execution. True operational effectiveness happens when you stop reacting as a solo operator and start building scalable systems. Led by Renee Hastings, this impactful one-hour session provides practical tools to streamline workflows, delegate with confidence, and manage remote teams seamlessly. You will learn proven strategies to establish clear performance expectations, maintain accountability, and reduce daily friction so you can focus on long-term business growth.
LEARN HOW TO:
Prioritize strategically. Build a concrete framework to evaluate your daily workload, streamline operations, and delegate low-leverage tasks to maximize team productivity.
Balance remote accountability. Establish crystal-clear performance expectations and communication cadences that keep contract and virtual teams completely aligned.
Handle workflow bottlenecks. Apply professional, fair, and timely communication tactics to confidently address chronic operational delays and execution issues before they escalate.
Align systems with growth goals. Design a repeatable operational structure that reduces daily friction and gives you the freedom to focus on big-picture business development.
Doubletree Atlanta Northlake Hosting 3 Day Meeting & Event Space Open House!
Education & Workforce Development Committee Meeting
Women's Business Network Luncheon - Burnout and Balance: The Path to Sustainable Success
Workshop - How to Start a Business in Georgia
Workshop - Marketing Monday: How To Use Technology To Acquire + Nurture Customers
Small Business Committee Meeting
Workshop - Accounting for Non-Accountants
Workshop - Convert Customers to Cheerleaders
Workshop - How to Start a Business in Georgia
Workshop - Operational Excellence: Streamlining Systems and Leadership for Growth
