In Define Reality: Building a Marketing Strategy, Justin Deese of Justin Social guides small business owners through the process of creating a comprehensive marketing strategy?from initial vision to execution. This session emphasizes the importance of starting with clarity: understanding your business goals, identifying your target audience, and aligning your marketing efforts with your desired outcomes. Participants will learn how to define their current reality, set achievable objectives, and build a strategy that drives measurable results.
LEARN HOW TO:
Identify and articulate specific marketing objectives aligned with overall business goals.
Evaluate existing marketing efforts and resources to determine strengths, gaps, and opportunities.
Develop a Strategic Marketing Plan tailored to your business needs and target audience.
Track marketing performance and make data-driven adjustments to improve outcomes. Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM. The DeKalb Chamber Finance Committee meets to provide monthly oversight of financial transactions to help ensure transparency and accountability in safeguarding all funds and resources of the Chamber. In this engaging business webinar, you will learn the current state of the global supply chain, outlining uncertainty and disruption with a focus on tariffs Stop Spinning Your Wheels. Start Dominating Social Media.
The top challenges crushing social media users right now:
Reaching the right audience
Creating effective content
Meeting engagement goals
Constructing a strategy that produces results
Sound familiar?
Here's the gamechanger: Crafting an unstoppable social media approach isn't about throwing content at the wall and hoping it sticks. It's about strategy, precision, and results. This LIve Online Workshop walks you through the exact playbook to set goals AND hit them:
Tracking every metric that matters
Benchmarking your performance against competitors
Unlocking the hidden potential in your content calendar
Ready to shift your activity into actual impact? Let's go.
What to Expect from This Live Online Workshop?
Building a Powerful Social Presence that commands attention in your industry
Aligning Your Strategy with Real Business Goals?no more guessing games
Knowing Your Audience (and Beating Your Competition) with deep competitive intelligence
Choosing the Right Platforms for Your Business and stop wasting time where you don't belong
Creating Content That Converts?not just gets likes, but drives actual results
Expanding Your Reach Exponentially with proven amplification methods
Measuring What Matters with tracking systems that show exactly what's working
Join us and walk away with an actionable blueprint you can implement immediately. Remember the guy with the $$$ suit yelling on TV the government has money to give away? The honest answer is no, they aren?t giving money to everyone that ask, but there is grant money for people that qualify. Learn about where to find grant programs that are available and what are the steps needed to apply.
This course will be taught by Daniel McCoy, Business Consultant for UGA SBDC at Kennesaw State University, who holds four certificates in various grant writing courses and has worked with for profit companies, non-profits and churches in seeking grant funds. Join us for this webinar to learn the ins and outs regarding grants.
Course Outline
Agenda
The myth of free money
Types of grant programs
Searching and finding grants
Qualifying and applying for a grant
Q and A
Learner Outcomes
Attendees will gain an understanding of:
what grants are available to small business
how to search for grants
how to qualify for grants.
steps to apply for grants The DeKalb Chamber Executive Committee meets to discuss the important issues impacting the Chamber and the business community as well as approve upcoming business. Join us for an informative session led by Jennell K. Taylor, Economic Development Specialist and Veteran Business Development Officer with the SBA Georgia District Office. This presentation will guide business owners and entrepreneurs through key strategies for securing access to capital, preparing for financing, and maximizing the value of business counseling resources. Attendees will also gain clarity on SBA certification options and learn how to determine which certification best aligns with their business goals?plus additional insights to support long-term business growth.
Workshop - Marketing Monday: Unlocking the Power of Generative AI: Revolutionize Your Business Today
Workshop - How to Start a Business in Georgia
Governmental Affairs Committee Meeting
Finance Committee Meeting
Workshop - Navigating the Impacts of Tariffs and Disruption
Workshop - Building an Effective Social Media Strategy
Workshop - Grants for Small Business: Myths vs. Realities
DeKalb Chamber Executive Committee Meeting
Business @ Breakfast - SBA Pathways to Capital, Certification, and Business Readiness
