You?ve set up an Instagram page for your business, thinking the orders would start rolling in. But so far, you feel like you?re just posting into the void. If this sounds like what?s been happening to you, join us for this one-hour webinar where we?ll help make Instagram work for your business. This introductory crash-course will help you understand the critical elements to meeting your goals on Instagram.
Course Outline
Introduction
Using Instagram for business
How to determine your target market
Should you utilize Instagram ads
The types of ads you can run
How to build an ad on Instagram
Q&A
Learner Outcomes
How to create ads that attract and engage your audience.
Steps to discover your target market.
What are the differences between earned and paid media? SBDC StartSmart was developed by the University of Georgia Small Business Development Center. This year?s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals.
Webinar - Create an Instagram Ad that Works
StartSmart DeKalb