As you?ve run your business, you have managed to collect a trove of email addresses. Did you know you may be sitting on a pot of gold? In this one-hour webinar, you?ll begin to see why email marketing is one of the most powerful digital tools in your arsenal. This crash-course will introduce you to email marketing, using the MailChimp platform, and begin to cover what is possible.
Course Outline
Introduction
Why email marketing is a powerful tool
How to build an email list legally and ethically
A beginner?s guide to MailChimp
Building your audience in MailChimp
Q&A
Learner Outcomes
What email marketing can accomplish for businesses.
Best practices for building an email list.
How to set up a MailChimp account.
How to build an audience in MailChimp. A customized step by step integrated action plan that is essential to the success of your business.
Who should attend: Launch (businesses 0-2 years), Growth (businesses 3-5 years), Expansion Startups (businesses 5+ years)
Course Outline
Sections of a Business Plan
Format of a Business Plan
Balance Sheet
Financial Projections
Capital Equipment List
Sources of Capital
Learner Outcomes
Use the business plan tool or template that works for you.
Have a clear understanding of who your customer is.
Start with your company description and proceed step-by-step.
It?s OK if you don?t have all information for each section. You can go back and fill in missing parts later.
Start with a strong financial foundation. Projections are key! QuickBooks Online offers businesses a variety of services to help estimate, track, and manage sales. While QuickBooks offers a great number of services, many businesses are not using the sales functionalities inside QuickBooks Online to their full potential. This session goes over how to get the most out of QuickBooks Online sales functionality so that business owners can better track, report, and manage their sales.
This course is a part 3 of 6 of the Mastering Quickbooks series. Attendees get the option of taking the whole series or choosing only the courses that they believe best fit their needs.
? The more you learn, the more you save! Buy 3 or more Mastering Quickbooks Online Webinars to receive 15% off, or buy 5 or more Mastering Quickbooks Online Webinars to receive 20% off. The option to select the bundle discount will be shown when applicable courses are added to cart.
Course Outline
1. Understanding how tracking your sales can help your grow your business.
2. Creating a customer
3. Creating a non-inventory Item product vs an inventory item product
4. How to brand your sales receipts and invoices & estimates by customizing invoice and templates design and layout. (Invoices, sales Receipts & Estimates- templates overview).
5. How to create an estimate
6. Creating Sales Receipts
7. Creating Invoices
8. How to enter payments and track your Invoices.
9. How to setup commission for outside sales reps.
10. Types of payments will you accept and how to track and record them.
11. How to create a deposit, and match bank deposits from bank fee
Learner Outcomes
Upon completion, attendees will be able to:
-Create customers, Products and Services, Estimates, Sales Receipts, and Invoices in QuickBooks Online
-Customize Sales Receipts, Estimates, and Invoices
-Properly record payments and deposits
-Setup commission for outside sales reps Learn quick ways to promote your products online using Google tools as consumers shop during the holiday season. We?ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We?ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google. This workshop is most beneficial to small business owners and entrepreneurs who want to drive holiday sales.
This workshop is part of Grow with Google?s Partner Digital Series, which curates content and training to help small businesses grow. The series offers our Grow with Google Partner Program network, made up of predominantly nonprofit partners, the opportunity to share information about the workshop with their networks or host a viewing session for their learners. Viewing events or workshops hosted by partners are not sponsored or endorsed by Google. To learn more about the Partner Program, please visit grow.google/partners This course teaches businesses how to take control of their most important asset: their reputation. It takes hard work and ethical values to build upon and only seconds to destroy, so it's important to be professional in all dealings with the public. Since consumers can easily and quickly post reviews from their cell phones across various platforms, BBB promotes devising a plan and ensuring the right people are available to address customer concerns before they arise. This class will equip you with the skills, strategies, and best practices to ensure that when it comes to online reputation, your business is putting its best foot forward.
Course Outline
Why Is Online Reputation Management Important for Your Business?
Customer Reviews as an Important Facet of Your Online Reputation
Review Sites 101
How to Ask for Customer Reviews
Best Practices for Managing and Responding to Customer Feedback
Understanding the Customer?s Viewpoint
Is it Legal for Businesses to Ban Complaints and Negative Reviews?
The Federal Trade Commission?s Role
Better Business Bureau?s Role
What is BBB?s advice from an ethical standpoint?
Are Paid Reviews Ethical?
Are Paid Reviews Legal?
Learner Outcomes
Detailed understanding of how your business?s online reputation can impact your business
Basic knowledge of how customer reviews work
An overview of the major review sites and how they function
Ability to request and respond to customer feedback confidently
Awareness of some of the tools available to effectively manage online reviews
An overview of the US Consumer Review Fairness Act
An understanding of non-disparagement clauses and a business?s legal responsibility
An understanding of what action the FTC and BBB take on businesses who use non-disparagement clauses in their contracts
Knowledge of the FTC?s and BBB?s stance on paid reviews
Ability to apply ethics and transparency in your business?s customer relations Join us for Business After Hours at Plummer Funeral Home. Plummer Funeral Home is not a stuffy and sometimes overwhelming traditional funeral home environment, but rather, an intimate and cozy atmosphere where they serve families during one of life's most difficult times. Come meet Dijon and FaithAnn Plummer while enjoying some light appetizers and beverages.
Webinar - Building Revenue Potential with Email Marketing
Webinar - How to Write a Dynamic Business Plan
Webinar - Mastering QuickBooks Online: Sales and Payments
Webinar - Increase Your Holiday Sales with Google Tools
Webinar - Reputation on the Line: Navigating Customer Reviews
Business After Hours at Plummer Funeral Home