A customized step by step integrated action plan that is essential to the success of your business.
Who should attend: Launch (businesses 0-2 years), Growth (businesses 3-5 years), Expansion Startups (businesses 5+ years)
Course Outline
Sections of a Business Plan
Format of a Business Plan
Balance Sheet
Financial Projections
Capital Equipment List
Sources of Capital
Learner Outcomes
Use the business plan tool or template that works for you.
Have a clear understanding of who your customer is.
Start with your company description and proceed step-by-step.
It?s OK if you don?t have all information for each section. You can go back and fill in missing parts later.
Start with a strong financial foundation. Projections are key! Some people think one campaign or a single marketing vehicle can take prospect from awareness into consideration, prove your credibility and value, and then close a sale. Maybe if you?re selling gumballs, but almost every other business requires a funnel approach. We?ll discuss what a funnel is, what the stages of consideration and purchase are how to ensure you have all the types of marketing content you need to win the business every time.
Course Outline
Agenda:
What is a marketing funnel
Stages of consideration and purchase
Marketing content types
Q and A
Learner Outcomes
Attendees will gain an understanding of:
What a marketing funnel is
How a marketing funnel can benefit your business
Types of marketing content
How using a marketing funnel can bring in more customers
Webinar - How to Write a Dynamic Business Plan
Webinar - Marketing Monday: What is Full Funnel Marketing And Why You Need it