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BEGIN:VEVENT
DTSTART:20260616T170000Z
DTEND:20260616T180000Z
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SUMMARY:Workshop - Small Business Content Marketing – Planning and Creating Engaging Content
DESCRIPTION:Content marketing is a powerful tool for attracting and engaging your ideal audience\, but success requires a clear strategy. From planning and creation to distribution and measurement\, every step plays a role in driving results.\n\n\n\nIn this webinar\, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy\, how to produce engaging content and how to measure performance to enhance your tactics.\n\n\n\nLearning Objectives:\n\n\n	Understand the role of content marketing in your digital marketing strategy\n	Learn how to develop a content marketing plan\n	Explore key content formats and how to leverage them effectively\n	Discover how to measure content performance
X-ALT-DESC;FMTTYPE=text/html:<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Content marketing is a powerful tool for attracting and engaging your ideal audience\, but success requires a clear strategy. From planning and creation to distribution and measurement\, every step plays a role in driving results.<br />\n<br />\nIn this webinar\, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy\, how to produce engaging content and how to measure performance to enhance your tactics.<br />\n<br />\nLearning Objectives:</p>\n\n<ul>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Understand the role of content marketing in your digital marketing strategy</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Learn how to develop a content marketing plan</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Explore key content formats and how to leverage them effectively</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Discover how to measure content performance</li>\n</ul>\n
LOCATION:Virtual
UID:e.544.7530
SEQUENCE:3
DTSTAMP:20260530T230610Z
URL:https://business.dekalbchamber.org/events/details/workshop-small-business-content-marketing-planning-and-creating-engaging-content-7530
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