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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260424T140000Z
DTEND:20260424T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Workshop - How to Build a Smarter Marketing Plan with AI
DESCRIPTION:Can You Win? Your Marketing Plan Shows You How\n\n\n\nThis Live Online Workshop teaches how to construct a Marketing Plan that can guide you to be a commercial success. You will be instructed in how to:\n\n\n	identify which customers are the most profitable \n	attract customers and keep them\n	learn who your real competition is\n	differentiate yourself in the market\n\n\n... and now we have a new tool\, Artificial Intelligence\, to assist in the task:\n\n\n	Learn how AI can help (and where it can't)\n	Step-by-step guide to building your plan\n\n\nCreate your own Smarter Marketing Plan that covers:\n\n\n	Product\n	Positioning\n	Pricing\n	Promotion\n	Sales Forecasts\n	Strategies and Tactics\n\n\nTo be successful you not only need a good product idea but a true understanding of the marketplace so that You Can Win!\n\n\n\nStill don't know if this workshop is for you\, attend if you are:\n\n\n	Not sure how to price your product/service?\n	Trying to determine where you fit vs. competition?\n	Having a problem identifying your target audience?\n	Questioning how best to reach customers?
X-ALT-DESC;FMTTYPE=text/html:<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Can You Win? Your Marketing Plan Shows You How<br />\n<br />\nThis Live Online Workshop teaches how to construct a Marketing Plan that can guide you to be a commercial success. You will be instructed in how to:</p>\n\n<ul>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">identify which customers are the most profitable&nbsp\;</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">attract customers and keep them</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">learn who your real competition is</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">differentiate yourself in the market</li>\n</ul>\n\n<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">... and now we have a new tool\, Artificial Intelligence\, to assist in the task:</p>\n\n<ul>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Learn how AI can help (and where it can&rsquo\;t)</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Step-by-step guide to building your plan</li>\n</ul>\n\n<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Create your own Smarter Marketing Plan that covers:</p>\n\n<ul>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Product</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Positioning</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Pricing</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Promotion</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Sales Forecasts</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Strategies and Tactics</li>\n</ul>\n\n<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">To be successful you not only need a good product idea but a true understanding of the marketplace so that You Can Win!<br />\n<br />\nStill don&rsquo\;t know if this workshop is for you\, attend if you are:</p>\n\n<ul>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Not sure how to price your product/service?</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Trying to determine where you fit vs. competition?</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Having a problem identifying your target audience?</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Questioning how best to reach customers?</li>\n</ul>\n
LOCATION:Virtual
UID:e.544.7457
SEQUENCE:3
DTSTAMP:20260405T164428Z
URL:https://business.dekalbchamber.org/events/details/workshop-how-to-build-a-smarter-marketing-plan-with-ai-7457
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