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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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BEGIN:VEVENT
DTSTART:20261120T150000Z
DTEND:20261120T163000Z
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SUMMARY:Workshop - Differentiate from Competition to Grow Revenues and Reduce Costs
DESCRIPTION:How your products or services compare with others in your industry can make a huge difference in how profitable you are. The typical approach is to "out feature" your competition\, however\, there is an alternate targeted marketing strategy known as Blue Ocean fishing. You will learn how to separate yourself from your competition and reduce your costs in the process. In the end\, your offerings are made more desirable and more profitable.\n\n\n\nIn this workshop\, you'll create your own Blue Ocean strategy canvas comparing yourself against your competition and exploiting the opportunities you uncover.\n\n\n\nAttendees will learn:\n\n	The difference between a red ocean and a blue ocean\n	How to quickly determine where your competitors are not\n	How to add value to your offerings while reducing cost\n	How to create a strategy map\n	Why getting rid of unnecessary features is a good thing\n	How to find and exploit the needs your customers have but haven't asked for
X-ALT-DESC;FMTTYPE=text/html:How your products or services compare with others in your industry can make a huge difference in how profitable you are. The typical approach is to &ldquo\;out feature&rdquo\; your competition\, however\, there is an alternate targeted marketing strategy known as Blue Ocean fishing. You will learn how to separate yourself from your competition and reduce your costs in the process. In the end\, your offerings are made more desirable and more profitable.<br />\n<br />\nIn this workshop\, you&#39\;ll create your own Blue Ocean strategy canvas comparing yourself against your competition and exploiting the opportunities you uncover.<br />\n<br />\nAttendees will learn:\n<ul>\n	<li>The difference between a red ocean and a blue ocean</li>\n	<li>How to quickly determine where your competitors are not</li>\n	<li>How to add value to your offerings while reducing cost</li>\n	<li>How to create a strategy map</li>\n	<li>Why getting rid of unnecessary features is a good thing</li>\n	<li>How to find and exploit the needs your customers have but haven&rsquo\;t asked for</li>\n</ul>\n
LOCATION:Virtual
UID:e.544.7718
SEQUENCE:3
DTSTAMP:20261101T053824Z
URL:https://business.dekalbchamber.org/events/details/workshop-differentiate-from-competition-to-grow-revenues-and-reduce-costs-7718
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