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BEGIN:VEVENT
DTSTART:20220727T140000Z
DTEND:20220727T150000Z
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SUMMARY:Webinar - Pricing for Profit and Growth
DESCRIPTION:*Smarter Pricing Guidelines for Small Businesses*\n\n\n\nAre you one of the 75% of small business owners that: \n\n	does not have a simple and effective pricing model and/or \n	consistently under-prices your work?\n\nIf so\, this Live Online Workshop is for YOU!\n\n\n\nYou will be put on the path to a better understanding of:\n\n	The difference between mark-ups and actual profit margins\n	How to calculate and utilize your Cost of Goods Sold in pricing\n	Pricing models for service businesses\, consultants\, online and storefront retailers\, and manufacturers\n	Using fixed or variable costs to price for profit\n\nThis Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:\n\n\n	Cost Plus Pricing\n	Competition-based Pricing\n	Good / Better/ Best models\n	Margin-based Pricing\n	When to utilize Premium vs. Discount strategies\n	How to calculate a Break-even sales goal\n\nFee: $20\n\n\n\nAbout Our Instructor\n\nMichael Ostien has operated high margin service businesses for 40 years. After purchasing an established\, mid-size plumbing company he increased revenues by 60% and profits by 100% in less than 4 years.\n\n\n\nIn addition\, he was part of a senior management team that grew a $75 million company to over $1 Billion in revenues. As VP Commercial Sales he grew the National Account business from 25\,000 to more than 80\,000 locations under service.\n\n\n\nMike is the Chapter Vice Chair and an active Score Mentor.
X-ALT-DESC;FMTTYPE=text/html:*Smarter Pricing Guidelines for Small Businesses*<br />\n<br />\nAre you one of the 75% of small business owners that:&nbsp\;\n<ul>\n	<li>does not have a simple and effective pricing model and/or&nbsp\;</li>\n	<li>consistently under-prices your work?</li>\n</ul>\nIf so\, this Live Online Workshop is for YOU!<br />\n<br />\nYou will be put on the path to a better understanding of:\n<ul>\n	<li>The difference between mark-ups and actual profit margins</li>\n	<li>How to calculate and utilize your Cost of Goods Sold in pricing</li>\n	<li>Pricing models for service businesses\, consultants\, online and storefront retailers\, and manufacturers</li>\n	<li>Using fixed or variable costs to price for profit</li>\n</ul>\nThis Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:\n\n<ul>\n	<li>Cost Plus Pricing</li>\n	<li>Competition-based Pricing</li>\n	<li>Good / Better/ Best models</li>\n	<li>Margin-based Pricing</li>\n	<li>When to utilize Premium vs. Discount strategies</li>\n	<li>How to calculate a Break-even sales goal</li>\n</ul>\nFee: $20<br />\n<br />\n<u><strong>About Our Instructor</strong></u><br />\nMichael Ostien has operated high margin service businesses for 40 years. After purchasing an established\, mid-size plumbing company he increased revenues by 60% and profits by 100% in less than 4 years.<br />\n<br />\nIn addition\, he was part of a senior management team that grew a $75 million company to over $1 Billion in revenues. As VP Commercial Sales he grew the National Account business from 25\,000 to more than 80\,000 locations under service.<br />\n<br />\nMike is the Chapter Vice Chair and an active Score Mentor.
LOCATION:Virtual
UID:e.544.3986
SEQUENCE:3
DTSTAMP:20260510T030103Z
URL:https://business.dekalbchamber.org/events/details/webinar-pricing-for-profit-and-growth-3986
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