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DTSTART:20230313T140000Z
DTEND:20230313T150000Z
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SUMMARY:Webinar - Marketing Monday: Target Your Market Using Buyer Personas
DESCRIPTION:Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to\, where to find them and makes it easier to develop effective\, targeted content that speaks to your ideal customers. This webinar will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers.\n\n\n\nCourse Outline\n\nAgenda\n\n	What are buyer personas\n	How to use buyer personas\n	Segmentation\n	Behavior\n	Motivation\n	Objectives\n	Examples\n	The Process\n	Q and A\n\nLearner Outcomes\n\nAttendees will gain an understanding of:\n\n	What a buyer persona is\n	How to create buyer personas for your business\n	Best practices for creating buyer personas for your business\n	Using a buyer persona to develop a marketing strategy
X-ALT-DESC;FMTTYPE=text/html:Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you&#39\;re marketing to\, where to find them and makes it easier to develop effective\, targeted content that speaks to your ideal customers. This webinar will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers.<br />\n<br />\n<strong>Course Outline</strong><br />\nAgenda\n<ul>\n	<li>What are buyer personas</li>\n	<li>How to use buyer personas</li>\n	<li>Segmentation</li>\n	<li>Behavior</li>\n	<li>Motivation</li>\n	<li>Objectives</li>\n	<li>Examples</li>\n	<li>The Process</li>\n	<li>Q and A</li>\n</ul>\n<strong>Learner Outcomes</strong><br />\nAttendees will gain an understanding of:\n<ul>\n	<li>What a buyer persona is</li>\n	<li>How to create buyer personas for your business</li>\n	<li>Best practices for creating buyer personas for your business</li>\n	<li>Using a buyer persona to develop a marketing strategy</li>\n</ul>\n
LOCATION:Virtual
UID:e.544.4222
SEQUENCE:3
DTSTAMP:20260407T234104Z
URL:https://business.dekalbchamber.org/events/details/webinar-marketing-monday-target-your-market-using-buyer-personas-4222
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