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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240624T140000Z
DTEND:20240624T150000Z
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SUMMARY:Webinar - Marketing Monday: Making the Most of Email Marketing + Automation
DESCRIPTION:According to the Data and Marketing Association (DMA)\,  email generates $42 for every $1 spent\, which is an astounding 4\,200% ROI\, making it one of the most effective options available for small business marketing. As a small business\, email communications can be instrumental in bringing in sales and building and maintaining relationships with clients. \n\n\n\nDuring this webinar\, marketing expert Laura Thompson will explore options for launching an email program\, ways to optimize an existing program and also opportunities for leveraging automation to support your business goals. \n\n\n\nCourse Outline\n\n	Why Email Marketing \n	Launching a new EM program\n	Email Marketing vendor options\n	Optimize an existing EM program\n	Leverage automation to bring more sales/customers\n\nLearner Outcomes\n\nAttendees will gain an understanding of:\n\n	the importance of an email marketing program\n	how to create an email marketing program\n	how to automate an email marketing program\n	how to optimize an existing email marketing program\n	using email marketing to bring in revenues
X-ALT-DESC;FMTTYPE=text/html:According to the Data and Marketing Association (DMA)\,&nbsp\; email generates $42 for every $1 spent\, which is an astounding 4\,200% ROI\, making it one of the most effective options available for small business marketing. As a small business\, email communications can be instrumental in bringing in sales and building and maintaining relationships with clients.&nbsp\;<br />\n<br />\nDuring this webinar\, marketing expert Laura Thompson will explore options for launching an email program\, ways to optimize an existing program and also opportunities for leveraging automation to support your business goals.&nbsp\;<br />\n<br />\n<strong>Course Outline</strong>\n<ul>\n	<li>Why Email Marketing&nbsp\;</li>\n	<li>Launching a new EM program</li>\n	<li>Email Marketing vendor options</li>\n	<li>Optimize an existing EM program</li>\n	<li>Leverage automation to bring more sales/customers</li>\n</ul>\n<strong>Learner Outcomes</strong><br />\nAttendees will gain an understanding of:\n<ul>\n	<li>the importance of an email marketing program</li>\n	<li>how to create an email marketing program</li>\n	<li>how to automate an email marketing program</li>\n	<li>how to optimize an existing email marketing program</li>\n	<li>using email marketing to bring in revenues</li>\n</ul>\n
LOCATION:Virtual
UID:e.544.5020
SEQUENCE:3
DTSTAMP:20260509T021721Z
URL:https://business.dekalbchamber.org/events/details/webinar-marketing-monday-making-the-most-of-email-marketing-automation-5020
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