BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20220606T140000Z
DTEND:20220606T150000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Webinar - Marketing Monday: How to increase reach using PPC & SEO
DESCRIPTION:Learn how you can increase your small business reach using Pay-Per-Click (PPC) & Search Engine Optimization (SEO): Search Engine Marketing (SEM)\, SEO\, and Paid Social. In this webinar\, TC Jennings\, CEO of Two Six Performance Marketing discusses what is Paid Search\, Paid Social\, and SEO\, how do they work\, what are the differences between them and how small businesses can use them to increase revenues and gain new customers. \n\n\n\nCourse Outline\n\nAgenda:\n\n	Introduction to  PPC & SEO: SEM\, SEO\, and Paid Social\n	SEM - Search Engine Marketing\n	SEM vs. SEO\n	Paid vs. organic\n	Local vs search\n	Paid Social\n	Where to advertise\n	Steps to paid social\n	SEO - Search Engine Optimization\n	Technical/non-technical\n	Case study\n	Q and A\n\n\n\nLearner Outcomes\n\nAttendees will gain an understanding of:\n\n	What the terms Paid Search\, Paid Social\, and SEO mean and how they work\n	How to use Paid Search\, Paid Social and SEO\n	How to advertise using Paid Search\, Paid Social and SEO\n	How small businesses can leverage Paid Search\, Paid Social and SEO to bring in new customers.
X-ALT-DESC;FMTTYPE=text/html:Learn how you can increase your small business reach using Pay-Per-Click (PPC) &amp\; Search Engine Optimization (SEO): Search Engine Marketing (SEM)\, SEO\, and Paid Social. In this webinar\, TC Jennings\, CEO of Two Six Performance Marketing discusses what is Paid Search\, Paid Social\, and SEO\, how do they work\, what are the differences between them and how small businesses can use them to increase revenues and gain new customers.&nbsp\;<br />\n<br />\n<strong>Course Outline</strong><br />\nAgenda:\n<ul>\n	<li>Introduction to&nbsp\; PPC &amp\; SEO: SEM\, SEO\, and Paid Social</li>\n	<li>SEM - Search Engine Marketing</li>\n	<li>SEM vs. SEO</li>\n	<li>Paid vs. organic</li>\n	<li>Local vs search</li>\n	<li>Paid Social</li>\n	<li>Where to advertise</li>\n	<li>Steps to paid social</li>\n	<li>SEO - Search Engine Optimization</li>\n	<li>Technical/non-technical</li>\n	<li>Case study</li>\n	<li>Q and A</li>\n</ul>\n<br />\n<strong>Learner Outcomes</strong><br />\nAttendees will gain an understanding of:\n<ol>\n	<li>What the terms Paid Search\, Paid Social\, and SEO mean and how they work</li>\n	<li>How to use Paid Search\, Paid Social and SEO</li>\n	<li>How to advertise using Paid Search\, Paid Social and SEO</li>\n	<li>How small businesses can leverage Paid Search\, Paid Social and SEO to bring in new customers.</li>\n</ol>\n
LOCATION:Virtual
UID:e.544.3924
SEQUENCE:3
DTSTAMP:20260510T041523Z
URL:https://business.dekalbchamber.org/events/details/webinar-marketing-monday-how-to-increase-reach-using-ppc-seo-3924
END:VEVENT

END:VCALENDAR