BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20230324T140000Z
DTEND:20230324T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Webinar - How to Build an Effective Marketing Strategy and Plan
DESCRIPTION:In today's ever changing marketplace it is a challenge to find the right messaging\, branding\, and marketing strategy to connect with your target customer.\n\n\n\nWith the variety of digital marketing options available\, it can be confusing to determine which will work best for your business much less build an effective marketing strategy and plan.\n\n\n\nIn this Live Online Workshop you will learn how to clarify the message to your target customers and identify the right platform to reach them. As part of the workshop you will create a draft of a 12-month marketing plan that you can start executing the same day.\n\n\n\nTo be discussed:\n\n	Clarifying the company's key message to customers and prospects\n	Knowing exactly what your customer thinks about your brand\n	Discovering what makes you better than the competition to own your market segment\n	Presenting the experience that converts prospects into customers\n	Creating a simple and effective marketing plan.\n	Developing effective lead generation campaigns\n	Social media & content strategies that make you a thought leader\n	Plus many FREE\, simple\, downloadable resources you can use immediately in your business.\n\nAbout Our Instructor\n\nMark Treager is the Chief Evangelist Officer at Cornerstone Media Group\, Inc of Atlanta\, GA. csmediagroup.com\n\n\n\nFor over 35 years\, right from the start of his professional sales and marketing career\, he has been labeled a maverick because he refuses to accept the status quo. \n\n\n\nHis simple\, logical\, diverse\, and down to earth approach to marketing will challenge your thinking WAY beyond the box to create generational customers for your brand.
X-ALT-DESC;FMTTYPE=text/html:In today&#39\;s ever changing marketplace it is a challenge to find the right messaging\, branding\, and marketing strategy to connect with your target customer.<br />\n<br />\nWith the variety of digital marketing options available\, it can be confusing to determine which will work best for your business much less build an effective marketing strategy and plan.<br />\n<br />\nIn this Live Online Workshop you will learn how to clarify the message to your target customers and identify the right platform to reach them. As part of the workshop you will create a draft of a 12-month marketing plan that you can start executing the same day.<br />\n<br />\nTo be discussed:\n<ul>\n	<li>Clarifying the company&rsquo\;s key message to customers and prospects</li>\n	<li>Knowing exactly what your customer thinks about your brand</li>\n	<li>Discovering what makes you better than the competition to own your market segment</li>\n	<li>Presenting the experience that converts prospects into customers</li>\n	<li>Creating a simple and effective marketing plan.</li>\n	<li>Developing effective lead generation campaigns</li>\n	<li>Social media &amp\; content strategies that make you a thought leader</li>\n	<li>Plus many FREE\, simple\, downloadable resources you can use immediately in your business.</li>\n</ul>\n<strong>About Our Instructor</strong><br />\nMark Treager is the Chief Evangelist Officer at Cornerstone Media Group\, Inc of Atlanta\, GA. csmediagroup.com<br />\n<br />\nFor over 35 years\, right from the start of his professional sales and marketing career\, he has been labeled a maverick because he refuses to accept the status quo.&nbsp\;<br />\n<br />\nHis simple\, logical\, diverse\, and down to earth approach to marketing will challenge your thinking WAY beyond the box to create generational customers for your brand.&nbsp\;
LOCATION:Virtual
UID:e.544.4256
SEQUENCE:3
DTSTAMP:20260407T234531Z
URL:https://business.dekalbchamber.org/events/details/webinar-how-to-build-an-effective-marketing-strategy-and-plan-4256
END:VEVENT

END:VCALENDAR
