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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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BEGIN:VEVENT
DTSTART:20250605T130000Z
DTEND:20250605T160000Z
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SUMMARY:Webinar - Digital Marketing Essentials
DESCRIPTION:Leverage digital marketing to attract customers and build your brand.\n\n\n\nIn this course\, you will learn how to generate leads by targeting buyer personas and setting SMART objectives. Our instructors will guide you through social media best practices\, with tips for better posts\, higher follower engagement and higher brand impressions. An overview of search engine optimization will be shared to assist you in improving your website's organic rankings. How to use Google Smart Ads Artificial Intelligence (AI) will also be discussed to enable you to drive impressions and potential website conversions to leads or sales. Finally\, the course will cover the relevant dashboards and fast data interpretation for optimization and higher ROI\n\n\n\nLEARN HOW TO:\n\n- Brand target personas\, the digital marketing funnel and the role of Search Engine Optimization and Google Ads to generate website visits and leads\n\n- Use the best social media platforms for your brand and how to engage consumers for brand passion and conversion\n\n- Understand the basic concepts of search engine optimization and ranking higher in Google organic results\n\n- Understand Google Ads SMART AI and the basics of how to buy and monitor paid campaigns to generate leads\n\n- Gain a grasp of Google Ads and FB dashboard measures and be able to provide interpretation for optimization
X-ALT-DESC;FMTTYPE=text/html:Leverage digital marketing to attract customers and build your brand.<br />\n<br />\nIn this course\, you will learn how to generate leads by targeting buyer personas and setting SMART objectives. Our instructors will guide you through social media best practices\, with tips for better posts\, higher follower engagement and higher brand impressions. An overview of search engine optimization will be shared to assist you in improving your website&#39\;s organic rankings. How to use Google Smart Ads Artificial Intelligence (AI) will also be discussed to enable you to drive impressions and potential website conversions to leads or sales. Finally\, the course will cover the relevant dashboards and fast data interpretation for optimization and higher ROI<br />\n<br />\n<u><strong>LEARN HOW TO:</strong></u><br />\n- Brand target personas\, the digital marketing funnel and the role of Search Engine Optimization and Google Ads to generate website visits and leads<br />\n- Use the best social media platforms for your brand and how to engage consumers for brand passion and conversion<br />\n- Understand the basic concepts of search engine optimization and ranking higher in Google organic results<br />\n- Understand Google Ads SMART AI and the basics of how to buy and monitor paid campaigns to generate leads<br />\n- Gain a grasp of Google Ads and FB dashboard measures and be able to provide interpretation for optimization
LOCATION:Virtual
UID:e.544.6737
SEQUENCE:3
DTSTAMP:20260427T061217Z
URL:https://business.dekalbchamber.org/events/details/webinar-digital-marketing-essentials-6737
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