BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20250625T140000Z DTEND:20250625T170000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Webinar - Branding 101: What It Is\, Why It Matters\, and How to Build It DESCRIPTION:Your brand is more than just a logo it's the foundation of how your business is perceived and remembered. In this Live Online Workshop\, you'll be instructed in the essentials of branding and why it is critical to business success. We'll break down the core components of an effective brand and guide you through the steps to create one that truly represents your mission and connects with your audience.\n\n\n\nWhat you'll learn:\n\n- What a brand is and why it matters\n\n- How a strong brand benefits your business\n\n- The key elements needed to build a brand\n\n- What goes into shaping a brand identity\n\n- How branding influences your marketing efforts\n\n- The step-by-step process of developing a brand\n\n\n\nWhether you're just starting out or looking to refine your existing brand\, this workshop will give you the clarity and tools you need to stand out.\n\n\n\nAbout our instructor\n\nB. Zachary Bennett\, the principal behind Reformation Productions\, a full service marketing agency located in Gwinnett county\, comes with a 20+ year career in marketing and advertising\, working to grow major companies like Bank of America\, The Limited\, Vectren Corporation\, TruGreen-ChemLawn\, Dick's Sporting Goods\, Lowe's Home Improvement\, Campbell's Foods\, Gwinnett Medical Center\, Victoria's Secret\, St. Vincent's Medical Center\, Home Depot\, BP\, and more.\n\n\n\nHe has dedicated his time and efforts to educate small business professionals on the way the Straight Line Marketing process has been perfected by Fortune 500 companies and how to apply it to their companies in ways they can afford. X-ALT-DESC;FMTTYPE=text/html:

Your brand is more than just a logo&mdash\;it'\;s the foundation of how your business is perceived and remembered. In this Live Online Workshop\, you'\;ll be instructed in the essentials of branding and why it is critical to business success. We'\;ll break down the core components of an effective brand and guide you through the steps to create one that truly represents your mission and connects with your audience.
\n
\nWhat you&rsquo\;ll learn:
\n- \;What a brand is and why it matters
\n- How a strong brand benefits your business
\n- The key elements needed to build a brand
\n- What goes into shaping a brand identity
\n- How branding influences your marketing efforts
\n- The step-by-step process of developing a brand
\n
\nWhether you&rsquo\;re just starting out or looking to refine your existing brand\, this workshop will give you the clarity and tools you need to stand out.
\n
\nAbout our instructor
\nB. Zachary Bennett\, the principal behind Reformation Productions\, a full service marketing agency located in Gwinnett county\, comes with a 20+ year career in marketing and advertising\, working to grow major companies like Bank of America\, The Limited\, Vectren Corporation\, TruGreen-ChemLawn\, Dick'\;s Sporting Goods\, Lowe&rsquo\;s Home Improvement\, Campbell'\;s Foods\, Gwinnett Medical Center\, Victoria&rsquo\;s Secret\, St. Vincent'\;s Medical Center\, Home Depot\, BP\, and more.
\n
\nHe has dedicated his time and efforts to educate small business professionals on the way the Straight Line Marketing process has been perfected by Fortune 500 companies and how to apply it to their companies in ways they can afford.

\n LOCATION:Virtual UID:e.544.6728 SEQUENCE:3 DTSTAMP:20260427T061539Z URL:https://business.dekalbchamber.org/events/details/webinar-branding-101-what-it-is-why-it-matters-and-how-to-build-it-6728 END:VEVENT END:VCALENDAR