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DTSTART:20181107T150000Z
DTEND:20181107T163000Z
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SUMMARY:Non-Profit Committee - How to Engage with the Media\, telling your Non Profit's story!
DESCRIPTION:The Non-Profit Committee is excited to announce that our November meeting will be at Goodwill or North Georgia's corporate office\, and we will hear from Ms. Elaine Armstrong\, their Vice President of Marketing and Co-host of The Good Works Show. \n\n\n\nWith today's 24/7 news cycle\, it's important to know the basics in engaging with the news media and telling your organization's story. This session will provide a crash-course in media engagement where you will learn the must do's\, sometime do's and never do's when working with the media.\n\n\n\nThere will also be a tour of their facility.\n\n\n\nMore about our Speaker:\n\nElaine Armstrong serves as the vice president of marketing for Goodwill of North Georgia. She is\n\nresponsible for leading a team of highly skilled professionals in the creation and execution of marketing\n\nand communications programs and strategies. She also advises and supports Goodwill's business operations teams on a broad range of marketing issues while focusing on carrying out the organization's mission\, strategic plan\, and business goals.\n\n\n\nElaine joined the Goodwill team in 2006 as public relations manager and was promoted to director of public relations two and half years later. While in those roles\, she not only directed the media relations\, internal communications and corporate communications functions\, but she also helped expand the marketing department and served as the agency's primary spokesperson.\n\n\n\nAfter spending nearly eight years in her role as director of PR\, Elaine was promoted to vice president of marketing\, where she currently brings her deep institutional knowledge and creative strategies to the executive team. As a part of her role\, Elaine also hosts the organization's weekly talk radio show\, The Good Works Show\, which airs Saturdays at noon on The New Talk 106.7 FM. Prior to coming to Goodwill\, Elaine worked as a television news reporter for WALB-TV\, the NBC affiliate in South Georgia. She is a graduate of the University of Georgia's Grady College of Journalism and Mass Communication where she earned her bachelor's degree in broadcast news. Recently\, she was named by the Atlanta\n\nBusiness League as one of the 100 Most Influential African American Women in Atlanta. As an extension of her work\, Elaine serves on the board of directors for the DeKalb Chamber and plays an active role in its education and workforce development initiatives. She serves as board chair for Angel Eyes Fitness and Nutrition\, a start up nonprofit delivering fitness and nutrition programs to those who are blind and visually impaired. She is also an active member of the national and Georgia chapters of the Public Relations Society of America\, and enjoys mentoring college students about the public relations profession and working in the nonprofit sector.\n\n\n\nDuring her personal time\, Elaine enjoys spending time with family and working out. She is a certified personal trainer and Piloxing  fitness instructor.
X-ALT-DESC;FMTTYPE=text/html:<img alt="" height="117" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/544/Image/EArmstrongHeadshot3.jpg" style="width: 175px\; height: 117px\;" width="175" /><br />\nThe Non-Profit Committee is excited to announce that our November meeting will be at Goodwill or North Georgia&#39\;s corporate office\, and we will hear from Ms. Elaine Armstrong\, their Vice President of Marketing and Co-host of The Good Works Show.&nbsp\;<br />\n<br />\n<em>With today&rsquo\;s 24/7 news cycle\, it&rsquo\;s important to know the basics in engaging with the news media and telling your organization&rsquo\;s story. This session will provide a crash-course in media engagement where you will learn the must do&rsquo\;s\, sometime do&rsquo\;s and never do&rsquo\;s when working with the media.</em><br />\n<br />\nThere will also be a tour of their facility.<br />\n<br />\n<u><strong>More about our Speaker:</strong></u><br />\nElaine Armstrong serves as the vice president of&nbsp\;marketing for Goodwill of North Georgia. She is<br />\nresponsible for leading a team of highly skilled&nbsp\;professionals in the creation and execution of marketing<br />\nand communications programs and strategies. She also advises and supports&nbsp\;Goodwill&#39\;s business operations teams on a broad range of marketing issues while&nbsp\;focusing on carrying out the organization&rsquo\;s mission\, strategic plan\, and business goals.<br />\n<br />\nElaine joined the Goodwill team in 2006 as public relations manager and was promoted&nbsp\;to director of public relations two and half years later. While in those roles\, she not only&nbsp\;directed the media relations\, internal communications and corporate communications&nbsp\;functions\, but she also helped expand the marketing department and served as the&nbsp\;agency&rsquo\;s primary spokesperson.<br />\n<br />\nAfter spending nearly eight years in her role as director of PR\, Elaine was promoted to&nbsp\;vice president of marketing\, where she currently brings her deep institutional knowledge&nbsp\;and creative strategies to the executive team. As a part of her role\, Elaine also hosts the&nbsp\;organization&rsquo\;s weekly talk radio show\, The Good Works Show\, which airs Saturdays at&nbsp\;noon on The New Talk 106.7 FM.&nbsp\;Prior to coming to Goodwill\, Elaine worked as a television news reporter for WALB-TV\,&nbsp\;the NBC affiliate in South Georgia. She is a graduate of the University of Georgia&rsquo\;s&nbsp\;Grady College of Journalism and Mass Communication where she earned her&nbsp\;bachelor&rsquo\;s degree in broadcast news. Recently\, she was named by the Atlanta<br />\nBusiness League as one of the 100 Most Influential African American Women in&nbsp\;Atlanta.&nbsp\;As an extension of her work\, Elaine serves on the board of directors for the DeKalb&nbsp\;Chamber and plays an active role in its education and workforce development&nbsp\;initiatives. She serves as board chair for Angel Eyes Fitness and Nutrition\, a start up&nbsp\;nonprofit delivering fitness and nutrition programs to those who are blind and visually&nbsp\;impaired. She is also an active member of the national and Georgia chapters of the&nbsp\;Public Relations Society of America\, and enjoys mentoring college students about the&nbsp\;public relations profession and working in the nonprofit sector.<br />\n<br />\nDuring her personal time\, Elaine enjoys spending time with family and working out. She&nbsp\;is a certified personal trainer and Piloxing&reg\; fitness instructor.<br />\n<br />\n&nbsp\;
LOCATION:Goodwill of North Georgia 2201 Lawrenceville Hwy\, Suite 300 (Meeting in conference room C-213\, 2nd Floor) Decatur\, GA 30033 2nd Floor Conference Room
UID:e.544.2979
SEQUENCE:3
DTSTAMP:20260601T122514Z
URL:https://business.dekalbchamber.org/events/details/non-profit-committee-how-to-engage-with-the-media-telling-your-non-profit-s-story-2979
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